Who Else Wants To Learn The Secrets of Business Storytelling To Increase Sales And Connect With Your Customers To Grow Your Business.

Here’s just a taste of what’s inside Storytelling – The Good, The Bad and the Ugly

We look at Business Storytelling and the difference between traditional storytelling and business storytelling. And believe me they are as different as chalk and cheese and many storytellers come unstuck because they don’t understand the key differences.

We will also look at the Curse of Knowledge. This is where we show you that by default we all have the curse of knowledge, and this stop us from effectively connecting with customers and prospects. You will learn what it is and how story can help you avoid it.

Next, is Lesson’s From Aristotle – What has a model that was developed over 2000 years ago got to do with storytelling and the ability to connect with people? You will find out and we guarantee you wish someone had of told you this earlier.

Whenever we do these two sections in our workshop that most people have their biggest Aha moments in their business…you can literally see the light bulbs going on. And so often people come up and tell us how valuable it was and we meet people many years later and they still remember and they still use Curse of Knowledge and Aristotle.

We are then going to look at the important role Emotion plays in business and how to make emotion work for you through storytelling and not against you…

We are also going to look at trust and why that is important and how you can fast track trust and credibility through storytelling because trust is the currency of the online world.

All that just in section one but wait when you see what we have for you in section 2.

Our first module will help you determine your single business purpose for your stories. This is a key step many people fail to identify before they start communicating …and that is because it is hard but we will give your some fast and effective techniques to help you. Because in business, purposeful storytelling equals successful storytelling.

But it is not that simple because your purpose has to be right for your audience. So we will be spending a whole module helping you identify and understand your audience…by walking in their shoes. For your stories to work they have to be right for your audience and we will show you how.

One of the challenges is where to find stories. This is a million dollar question. So in this next module we will go on a Story Safari, and give you fast, effective and proven ways to find all the right stories you need for your purpose and audience.

Once you have your stories, how do you take it and turn it into a powerful business stories that will give you results. In the Story Formula module we will coach you how to script your stories, how to start your stories, how to unfurl your stories and the most importantly, how to end your stories …the most critical yet underrated part of a story.

And our final module in this section, Story Testing – we will show how to test your stories against your purpose and your audience to set all your stories up for success. We will also show you the common mistakes to avoid.

After this stage you will be well on your way to achieving success through stories. You will have stories you can use immediately and a repeatable template and all the tools your need to develop more stories. And you can use these stories everywhere, online, social media, for your brand for customers for your staff. So many uses and we will show you were and how.

In our first module Practice Techniques - regardless of how you like to practice will make sure we save you time, effort and money by showing you some fast and easy practice techniques that will ensure your stories hit the mark every time

Our next module will show you how to Spot and Find Story Opportunities that will give you maximum mileage and business benefits.

In the How To Be A Natural module we will expose and share the secrets of every storyteller who seems natural at it, so you can be a natural storyteller to.

In our Top Ten Tips module we will, for the first time uncover what it takes for you to take your story telling to the next level.

And finally Lessons from Indiana Jones – what can we learn from Indy, just you wait and see. Regardless of what you are doing in business this lesson will stick with your forever.

After an action packed section 3 we move straight into business applications.

This module will give you insights into how story can be used in business and get you thinking of your own applications.

This is pure gold, no where before have we shared so many stories from so many clients. It is a treasure trove of stories that you can use immediately as they are guaranteed to spark your own stories.

We are going to cover actual examples of how people have successfully used stories for all sorts of business challenges, such as

The first module is the 6 R’s of Storytelling. Once you have done the hard work developing your stories this is all about maximising your return on your investment.

The next module we will help you discover all the potential Story Speed-humps. Story speed-humps can very quickly derail your stories and in this module you will learn what they are and how to avoid them…nobody ever tells you this. But we will as we want to set you and your storytelling up for success.

Over the last six years we have developed the Story Effectiveness Matrix and again this is the first time we have shared this matrix. There are basically four types of stories in terms of their effectiveness and we will explain each one for you. This advanced knowledge will really help you determine what stories will work best for you, your purpose and your advance.

After that comes the Matching Module. Some people seem to always have the right story for the right audience and it works for them every time? What are some of the subtler aspects of storytelling that they are using, that you can use to help you achieve business success through stories? The matching module will unlock these secrets.

In the next module we answer the number one question What does story success look like. You tell your story and then you want to know “Did it work? How do I know it worked?” We all want to know what success looks like with storytelling. In this module we share some key indicators that will help you gauge your stories success.

Finally we have included the Action Learning Model. The Action Learning Model is an excellent guide to help you continually improve your storytelling ability.